Business Technology

Cup Of Respect

Building on their global presence, the world’s leading coffee brand, Nescafé, has announced a program named ‘CUP OF RESPECT’.

Check out our podcast

Under the program, the brand showcases how coffee is grown, made and packaged in a way that not only respects the environment but also improves the livelihood of the farmers. The program cites numerous ways in which this is taken care of.

  • Nescafé educates farmers how they can use solar power to dry their beans.
  • And how a technique called microshading, in which a carpet of grass between the trees keeps the weeds down naturally, can help them to reduce their dependence on artificial herbicides.
  • Also, for the good of the land, farmers are taught to plant crops other than coffee beans too. Because agricultural diversity is very important for a flourishing farm land.
  • Farmers are educated on how to cut back on usage of irrigation water for the good of the local community.
  • And finally when it comes to packaging, coffee is sold in recycled glass jars. And the sachets too are easily recyclable. Infact, with this program, Nestlé has pledged 100% of packaging to be reusable or recyclable by 2025.

Stepping up their sustainability efforts in the last 10 years under Nescafé Plan, the brand has announced that it also targets 100% responsibly sourced coffee by 2025. Currently 75% of coffee for Nestlé’s coffee brand, Nescafé’s products is responsibly sourced.

One may ask what does sourcing responsibly mean. Nestlé describes it as making the farmers more efficient and resilient, up skilling them with business knowledge and promotion of diversification, promoting agricultural diversity and reducing carbon emissions and water usage in their factories.

Philipp Navratil, Senior Vice President, at Nestlé, quotes

Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programs will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labor rights, child protection, youth and women empowerment.

Additionally, Nestlé has pledged to be zero net by 2050. It plans to halve its greenhouse gas emissions by 2030 and aim to reach net zero by 2050. This milestone will be achieved by plantining 20 million trees every year and transitioning to 100% renewable electricity and many such similar initiatives announced.

With this we hope, there is a similar cultural shift in various other industries and many more companies follow this path to fight climate change which is a big threat to our planet at present.

Signing off now, stay tuned for similar information about events, which gives us hope of a better world for our future generations. See you all in our next episode.

Similar Posts